Internet Marketing

Right now, more than 75% of americans go online to search a business instead of using the printed Yellow Pages. Many forecast predict that printed directories will be gone in 4-5 years. In 2014, 240 million American were online (Internet World Statistics). In 2014, U.S. e-commerce sales totaled $304 billion in 2014, up 47.3% from $144.1 billion in 2009, according to non-adjusted estimates released today by the U.S. Commerce Department (Internet Retailer).

To attract those people who are online, you need to have a good Internet Marketing Strategy. Our Internet Marketing offers three main advantages over traditional advertising: precise targeting, flexibility and ability to measure its effectiveness. Internet advertising will maximize your marketing budget at minimal cost compared to other media.

Targeting

Internet advertising is able to target a specific audience unlike other ad media such as TV, radio or print. Your targeted group is already interested in your products when we put your ad in front of them. Web advertising is a very effective marketing tool and wallet friendly!

Flexibility

It only takes a few minutes to produce and run an internet ad. If your internet advertisement is successful we can immediately expand its scope and raise the budget. Changes? Within minutes you have a new online advertising. Does your ad fail to meet your expectations? It can be stopped in a moment. Traditional media can only dream of these options.

Monitoring

Advertising on the internet is monitored 24/7. IMCastle uses precise measuring tools to assess the effectiveness of your internet marketing campaign.  With this information we can answer such questions as:

  • How large of an audience is viewing my internet advertising?
  • How many people were brought to my online store by advertising on the internet?
  • How long did visitors spend on my site and how many pages did they visit?
  • Do people brought by online advertising to my site come back again?

Internet Marketing Strategies

Search Engine Optimization (SEO) - We start adjusting HTML web pages through the navigation structure to the text.  SEO is a service that continually increases the quality assessment site both in terms of internet search engines and web visitors from the perspective in all directions.

Pay Per Click (PPC) campaigns – We will register your website and manage paid search engine campaigns. We create ad text that appeals to customers and encourages them to action. There is constant monitoring of the effectiveness of PPC campaigns so that we know exactly where your advertising dollar is best spent.

Link Building - We will design an effective system of back links for your website to improve your position in search engines results. Registration of your website with online catalogues is another method we use to reach potential clients.

We proudly serve the Birmingham, Alabama area. Feel free to contact us for more information (205) 515-7477.